I know I began the last big post with the observation that the World Bank was to blame for my having to use Microsoft Outlook (the only mail program compatible with Google’s fab new search gizmo) only to admit, by the end of the rant, that in all likelihood the World Bank itself didn’t itself force me to switch to Microsoft. A reasonable person might suggest that I tend to see the World Bank’s invisible hand when it’s not really there. I’d advise that person to stop reading now. For the rest of you, here’s an iconographic thought experiment.
Imagine that you’re the World Bank.
Then imagine that you want to reinvent yourself, as a less monochrome outfit reflecting diversity and a range of other values that you think are just fab.
Then imagine that you want to blend in to Southern Africa, imagine that you want to indigenise. You pick a bit of iconography that matches many of the things you saw in the Johannesburg International airport’s executive lounge.
And you want to make suggest that you’re a Knowledge Bank, the sort of institution that provides ideological guidance.
And then all you have to do is put it all together, and stamp your new self on every bit of stationery coming out of your latest outpost, and away you go.