Fred Kaufman has written a terrific piece about Domino’s pizza. The pizza industry calls itself “the world’s most popular food”. As with almost everything else about the industry’s narrative, this is a claim that isn’t quite true, but rests on stretching their small but flexible worldview across the rest of the planet. The staple food for over half the world’s population – mainly in Asia – is rice. Lactose intolerance among Asians hasn’t, however, stopped the pizza industry from falling over itself to get a slice of the market. Read more here.